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Follow how the Google Reader Shutdown is Unfolding around the World
Showcased by, a Google Reader Alternative - the social content discovery service - has created five probes that will uncover the world’s reactions to the irrefutable retirement of Google Reader.

Five customized content ‘Probes’, created by, will narrate exactly what is being published online as well as what’s popular in Social Media in relation to the Google Reader shutdown. Viewers can sit down and literally watch as the story unfolds.

Google’s decision to shut down one of its programs which, they said, had such a “loyal following” has brought large parts the internet together in public outcry and ferocious discussion over what is to come next in the realm of RSS feeds.

The first Probe, simply called “Google Reader”, shows any article mentioning Google Reader:

The next four probes uncover the social media demand of the Google Reader news stories by filtering their number of shares, likes, comments and tweets.

Here are links to these probes:

Following the termination of Google Reader, the Probes are likely to indicate the consensus of the future for RSS readers as a whole, with many arguing that ‘Google Reader died because RSS died’ due to its lack of targeting or personalization of feeds. was created to make use of the technology available today to create a more customized content platform. ‘Probes’ scour the internet to retrieve only the most relevant content for the individual user - tackling the issue of ‘information overload’ that Google Reader may have actually done more to fuel than to solve.


Marius Lian, CEO / / +47 93001765
Or follow us: Launches ‘Featured Probes’ to Monitor Social Demand, who launched its unique ‘Probes’ feature at the beginning of May, today announce the addition of four ‘Featured Probes’ which report the most popular pages shared daily across Facebook and Twitter.

The move comes days before the scheduled demise of Google Reader, putting in a unique position and a differentiated product in the ongoing battle of RSS readers.

The Probes - titled Most Tweeted Today, Most Liked Today, Most Shared Today and Most Commented Today - are curated by’s advanced content discovery engine, which monitors thousands of sites, collecting data about shared content in real time.

Using a simplified interface, users can easily browse popular content generated by Featured Probes and are able to share it further across their social networks.

As internet users face an increasing battle with “oversharing” on their social feeds, is a welcome means of filtering news and information to instantly show the most popular and relevant results.

Marius Lian, CEO and founder of said:

“While other companies have focused on copying Google Reader functionalities, no one is tackling the issue of excessive and generic content sharing across the social realm. has launched Featured Probes which are filtered feeds, for showing Internet users exactly what content is most popular throughout the day.”

About is headquartered in Oslo and founded by hacker and entrepreneur Marius Lian. Finding himself frustrated with the flood of irrelevant content in his feeds, he decided to do something about it and thus was born.


Marius Lian, CEO / / +47 93001765
Or follow us: Releases with New Feature to Create Smart and Personalized Content Feeds
Disrupts the RSS battle in wake of Google’s exit, the social network for content discovery, today opens up public beta with the announcement of its new feature 'Probes'. For the first time, Internet users are able to tailor their feeds precisely to their needs. Rather than limit you to simple RSS feeds, Probes use many sources and intelligent data filtering to create smart, personalized content feeds.

For example, if a user wishes to receive updates on “YouTube Videos on Reddit with more than 1 million views” they can easily create a Probe that uses the APIs of both YouTube and Reddit to draw the information directly to their feed.

Unlike simple readers, allows its community to create and share feeds. In contrast to the typically passive methods of ‘single-feed subscriptions’, users are able to build what they deem interesting or useful to “probe” for. The community-run network enables a social discovery of content curated by the users themselves, rather than the site’s creators.

Users can easily browse and subscribe to public Probes that utilize data in existing feeds as well as likes, views and other social parameters and are created by the community. The result is a more filtered and relevant news feed than traditional readers and makes one of the most content-rich platforms online.

At a time when Internet users face a daily battle with “information overload”, is a welcome means of filtering information and a fresh alternative in the wake of Google Reader’s demise. Exposed to thousands of articles every day across social media, blogs and news sites, helps users centralize the process of gathering information, aiming to save time and increase productivity with highly customizable content.

More than just an advanced RSS reader, allows users to share information with peers across social networks, making it a platform for social content discovery. Users can create a profile and manage their feeds through a clear and straightforward interface.

Marius Lian, CEO and founder of says,

“We’ve all experienced the problem of having too much information online. ‘Reader’ tools are useful for managing information, but often lack the ability to tailor the content to the users’ specific requirements.”

“’s Probes retrieve this content efficiently, immediately and exactly in line with what the user is really looking for. Because users themselves can create Probes, they allow a means of personalizing and discovering content in a way that does not exist anywhere else. Our users can create and subscribe to as many Probes as they wish, giving them a ‘hand-picked internet’ in one clean feed.”

About is headquartered in Oslo and founded by hacker and entrepreneur Marius Lian. Finding himself frustrated with the flood of irrelevant content in his feeds, he decided to do something about it and thus was born.


Marius Lian, CEO / / +47 93001765
Or follow us: Cuts through the Digital Noise of Social Media and E-mail
A new platform launches today, connecting key features of e-mail and social networks, and allowing users to send and receive relevant content recommendations., an Oslo-based web startup, introduces an alternative to information overload and mass content sharing. The new technology lets people send "pings" – relevant content recommendations – straight to designated recipients instead of sharing to a public stream, as in traditional social networks. And unlike e-mail accounts, the inbox has no address that can be reached by unsolicited content.

According to an academic study by the University of California, San Diego, an average Internet user spends as many as 12 hours on news consumption every day, faced with as much as 100,000 words in emails, social network updates and other online content. Users exposed to such an overabundance of news have obvious trouble finding what’s relevant for them.

“We are at a tipping point. We can’t continue to spend more and more time online,” says Marius Lian, CEO, “We will be forced to replace what we spend time on with something better. It’s inevitable.” attempts to tackle this problem with a new architecture, described as a hybrid between e-mail and a social network, connecting key assets of both tools. Just like an e-mail, it requires users to add recipients – individuals or groups – to any ping, which makes the message personal and relevant. The sender needs to decide who might be most interested in the page he pings. Thanks to this direct approach as much as 87.5% of all pings sent in spark some form of interaction – considerably more than on Facebook or Twitter.

Unlike an e-mail, however, a inbox is available only to people and groups a user accepts. It has no address that could be reached by spammers. It also offers a graphical social stream showcasing all sent and received pings, as well as a flexible groups system that allows people to create their own social clusters, where they can exchange content and collaborate privately.

In order to ping, a user just needs to paste a link within or use the browser button when visiting any page. Then, it’s enough to add contacts that could be interested in the link and ping it to them. Recipients are immediately notified and can join the user online to 'like', comment or reping the link. What’s important, they don’t have to register in order to receive pings, so unlike many social platforms, an early adopter doesn’t have to convince all of the friends to sign up.

“ solves two of the biggest problems online today: bloated inboxes and crowded public walls,” continues Marius Lian. “And the solution is simple – a Web inbox without an address, where you receive personally recommended links. In, you only get the content you want, from people you accept, as you only share with your contacts what’s relevant to them. That is the key difference.”

About is headquartered in Oslo and founded by hacker and entrepreneur Marius Lian. The main motivation behind is his personal frustration over hundreds of emails he receives daily, and over irrelevant content he sees posted on various social networks. The development and design teams are located in Poland and the UK.


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