This Monday a part of our team went over to the UK to attend the London Web Summit. Our mission? Pitch the hell out of StormDriver in front of investors, industry insiders and other startups. And pitch we did, until we could barely speak.

It’s been the first time we have shown our system to the public, with a full hands-on demo. The result was very encouraging. It was great to see how people react to StormDriver, and how many of them thought it’s something new and interesting. Before the end of the show, our pockets were already filled with business cards.

But the prospect of finding a serious investor was not the only thing that made the LWS a success in our eyes. We’re also very happy we could talk about the system with industry experts who possess incredible know-how and experience. We carefully noted all their suggestions, of course, and it really mattered for us a lot that they saw big potential in our system.

Due to the feedback we’ve gathered, there will be some changes coming to StormDriver soon. We want to make our system a bit simpler and more intuitive, so that new users instantly know what to do. We also want to work closer with page owners and content providers to tell them why including our StormDriver site button might be a good idea, and to show them how they can use our system to better interact with their readers.

If there’s any downside to our little trip, it’s that we didn’t actually get to see too much of the LWS itself. Apart from short periods of calm, there was always someone by our stand. But hey, that’s exactly what we wanted! That and a relaxing afterparty with free beer and some good catering…

All in all, we feel it was well worth it. We now go back to work on StormDriver with renewed strengths!

Tags: conference, London Web Summit, LWS, StormDriver