If by any chance you have stumbled upon our homepage recently, you probably know that Ping.it went through a massive change. This time, we’re pretty sure it’s going to stay that way. Our new concept is simple, fresh, and so radical that thanks to the re-designed version you’re going to see soon we’ve been chosen as one of the 55 most promising start-ups to take part both in the closed START event and in the Ireland Electric Spark of Genius startup competition on the Dublin Web Summit 2012 conference.
So, what’s so interesting in this new version of Ping.it?
Imagine you found a page that some of your friends could enjoy. Let’s say it’s a hilarious movie review, with humor leaning a bit on the offensive side. You realize, that a couple of your friends would love to see it. But your other Facebook contacts wouldn’t be interested, and some probably wouldn’t even get the joke and could take it the wrong way.
Whenever you share something on social networks, you show it to a lot of people who don’t care, and in the meantime the “right” people can often miss your update.
What can you do? You can create lists or circles on your social account, but that requires a prior knowledge of what you’re going to post. Would you create a G+ circle for “People who get offensive jokes” or a Twitter list for “People who are interested in strange tofu recipies”? Of course not!