The maintenance that started shortly after the Dublin Web Summit lasted a bit longer than expected, but I guess it will be easy to see why, after you’ve discovered how much we improved in Ping.it.
But first, a little story.
Did you know that nearly 66% of all content sharing happens directly, bypassing social networks? They call this vast area of direct link exchange the Dark Social – a term that has been popularized recently by this article from The Atlantic.
What exactly does Dark Social consist of?